Meet the team

Brad Norman

Director and Lead Scientist

Brad is the founder and Director of ECOCEAN. He studied a Bachelor of Science in marine biology at Murdoch University in Western Australia and earned both a Masters and PhD degree for his work on whale sharks. In addition to being awarded Murdoch’s Distinguished Alumni Award (Science), he received the Vice Chancellor's Award for Excellence in Research and Innovation in 2021. He currently is a Research Fellow with the Harry Butler Institute at Murdoch University and continues close research ties with the University of Queensland and Swansea University, UK. He prepared the Species Report for the United Nations IUCN Red List of Threatened Species (2000) which resulted in the whale shark being assessed as ‘VULNERABLE’ ; nominated the whale shark for full protection under Australian Legislation (EPBC Act 2001); and assisted in the successful nomination to restrict international trade in whale shark products (under CITES 2002). In 2016, Brad co-authored the updated IUCN Species Report which resulted in the conservation status of the whale shark being downgraded to ‘ENDANGERED’. This year marks the 28th year that Brad has dedicated to research, education and conservation programs focused on the world’s biggest fish.

Samantha Reynolds

Research Scientist

Samantha is a keen scuba diver and snorkeler. In 2012 she went on holiday to Ningaloo Reef, where she swam with whale sharks for the first time and learnt about ECOCEAN’s work. She has been part of the team ever since. Samantha graduated with a Bachelor of Arts from The University of Queensland in 1998; completed her Bachelor of Science, majoring in Marine Science and Zoology, at UQ in 2015; was awarded First Class Honours and a University Medal for her study on whale sharks in 2016; was previously a Global Change Scholar at UQ; and in 2023 was awarded her PhD from The University of Queensland for her research into the movement ecology of whale sharks, its drivers and implications for the management and conservation of this endangered species. Samantha continues her work with ECOCEAN, taking her to some of the most beautiful places in the world, such as the Maldives and Tokelau. She also travelled to Antarctica in 2018 as a member of Homeward Bound, a leadership mentoring initiative for women in STEMM, and has seen first-hand how vulnerable these places are to climate change. She hopes that ECOCEAN’s work using the charismatic whale shark to engage the public in marine conservation issues will encourage people to care about the future of our planet. When she’s not swimming with whale sharks, Samantha enjoys reading good books, eating good food and travelling to amazing destinations.

Adam Moir

Operation Manager / Financial Controller

Adam joined ECOCEAN in 2017 to assist with ECOCEAN’s strategic direction and finances and draws on his experience as a financial planner and business owner for almost 20 years. Upon selling the Financial Planning practice in 2017 Adam and his family re-acquainting themselves with the magnificent Ningaloo coast and made the decision to move permanently to Exmouth. Adam has held a PADI dive instructor accreditation in the past and has a passion for our environment and in particular the Ningaloo coast. Adam brings a wealth of knowledge in financial management, strategic planning and operations management to the ECOCEAN team and we are thrilled that Adam has joined us.

Sonny Lewis

Lead Technician / Field Logistics

Sonny joined Ecocean in January 2018, as a volunteer skipper for a research project out of Shark Bay, W.A. His skills on and off the water has given Sonny the all-rounder position at Ecocean, ranging from boat skipper to making the clamps used to attach to the whale sharks and keeping the Team entertained during field trips. Sonny is a Cabinetmaker by trade, qualified Padi Divemaster, Coxswain and has a RYA Yachtmaster Offshore ticket. Sonny worked as a deckhand/divemaster in 2005 whale shark season for Exmouth Dive Centre where he swam with his first whale shark and learnt the importance of tourism as an important conservation tool. In 2012, Sonny spent 2 years working as a private yacht charter Captain of a 72ft ketch and a 58ft catamaran out of the British Virgin Islands in the Caribbean and his favourite times were spent freediving the underwater world around the islands. He is studying Coastal and Marine Science and is a Student Ambassador at Curtin University with a goal to inspire future generations to help protect the marine environment, especially whale sharks! When Sonny is not studying or playing his whale shark warrior role you will see him on his standup paddle board with a big smile.